Phillip Van Rooyen

As the Director of Business Development at AWB, I focus on ensuring the continuation of excellence in our service delivery while driving the development of new revenue streams aligned with the company’s strategic objectives.

I have over 20 years of experience in the workwear and commercial laundry industry, gained across two continents — South Africa and Europe. This international exposure has provided me with a deep understanding of operational excellence, customer needs, and the dynamics of sustainable business growth.

I am passionate about building strong customer relationships and identifying opportunities for innovation across the supply chain that add long-term value. I believe in maintaining the highest standards of service while continually adapting to meet evolving client and market demands.

Outside of work, I enjoy spending time with family travelling, playing golf, and getting involved in community projects, all of which keep me grounded and connected beyond the business environment.